These days, it seems like just about every TV commercial ends with the phrase “like us on Facebook!” Do major corporations and companies know something that you don’t? Facebook’s resounding popularity is hardly a secret; however, is it worth the extra time that it takes to set up a Facebook page for your company? The results are in, and there are dozens of exceptional reasons to create and maintain a Facebook page for your business. Eight especially persuasive arguments are highlighted below.
1. Your Customers are on Facebook!
Regardless of the prevailing demographics of the people who use your goods or services, chances are that a considerable percentage of your regular or prospective customers are already on Facebook. Consider this: Right now, there are more than 500 million active registered Facebook users worldwide; approximately half of them log in on a daily basis. Users spend a combined total of 700 billion minutes on Facebook every month. The average user is linked to about 80 different groups, events and pages – yours could be one of them! You can’t tap into that market without creating a page for your business, though, so hop to it!
2. It Builds Loyalty with Your Customers
Despite all of the recurring concerns about privacy and Facebook use, most people inherently trust the popular social networking site. After all, it’s where they connect and stay in touch with everyone from their grandparents to their long-lost schoolmates. Streaming newsfeeds keep people informed about other people’s lives in an up-to-the-minute sort of way. In turn, a type of intimacy is developed. When your company’s name shows up on that feed, a bond is created and loyalty is built – and that can only mean good things for you.
3. It’s Easy to Spread the Word about Sales and Specials
There’s no point in throwing a big sale or offering a great special if no one bothers to show up. Traditional advertising can be extremely pricey; furthermore, it generally eats up a lot of time. With a few clicks of the mouse button and a couple hundred keystrokes, though, you can spread the word about your business’s upcoming specials to all of your Facebook fans. Many times, people will spread the word for you to their own friends, creating a ripple effect that is immensely powerful and influential.
4. It Puts Word-of-Mouth Advertising within Easy Reach
Every business is itching to get in on some quality, honest-to-goodness word-of-mouth advertising. Studies have shown that it is among the most powerful marketing tools out there. In the past, kick-starting a word-of-mouth campaign was practically impossible. Facebook has simplified things immensely. Whenever a fan of your page “likes” or comments on one of your posts, their friends are notified about it. As a result, many others may start clicking over to your Facebook page to see what all of the fuss is about. The best part is that all of this can happen without any exceptional effort from you.
5. It’s Free!
Time is money; for struggling businesses, though, putting in extra time is vastly preferable to parting with large sums of cash. It is absolutely free to create and use a Facebook page for your business. To make it work, though, you just have to be willing to keep at it. Letting your page lie dormant won’t produce any noticeable results for you. The trick is to log in at least one time per day to remain active on the site. As long as you do that, you should see some really exciting results.
6. It Allows You to Take a Proactive Approach to Running Your Business
Just as positive word-of-mouth can produce amazing results, negative online comments can have a very negative impact on your company’s success. Remember that your business’s Facebook wall may include negative feedback from time to time. Don’t look at this as a drawback, though – embrace it as an opportunity to respond in a proactive and thoughtful way. When your customers see that you are willing to take their concerns seriously, your company’s reputation will improve. In the long run, that’s exceptionally valuable.
7. It Encourages Interaction Among Those who Use Your Products and Services
Over time, your company’s Facebook page may become a forum of sorts, where customers discuss various topics and issues. Poking in your head from time to time to stay involved will enrich your customer’s experiences even further.
8. Your Competition is Already Doing It!
Facebook isn’t a new phenomenon. Chances are that a considerable percentage of your competitors are already actively maintaining their own Facebook pages. Why let them take all of the glory, when your company deserves plenty of attention, too? It’s never too late to get in on the action on Facebook, so mosey on over and set up your own business page today.
There you have it! Those eight reasons are just the tip of the iceberg, too. The fact of the matter is that you just can’t hope to run a successful business without creating a presence on Facebook. The small amount of time that it takes to keep it going will pay off in spades over the long haul.