Have you ever seen a retail store whose sign was worn, tattered and generally in disrepair? What kind of impression did it make on you? Chances are that it reduced your overall esteem for the business. In fact, when a sign is poorly designed and old, it’s easy to assume that a company has gone out of business. As a retailer, choosing the right signage is crucial. These days, there are dozens upon dozens of exceptional options; how are you supposed to select just one? Doing so is a lot easier when you familiarize yourself with the basics, which are highlighted below.
Unlighted 3-D Letter Signs
If you primarily do business during the daytime, it’s not as important to have a sign that lights up. This is especially true if you live in an area that is warm and sunny most of the year. That’s great, because unlit 3-D letter signs are pretty affordable. Because they are multidimensional, they really pop out at you. This facet of these types of signs helps them to stand apart, which is important if your business is located in a strip mall. On top of that, 3-D letter signs are classy and timeless.
Lighted Channel Lettering and Logos
Does your store stay open after dark or is it located in a part of the country that’s known for its rainy, cloudy weather? If so, it’s worth it to invest in lighted signage. Lighted channel lettering and logos look phenomenal by day or by night. The process of designing this type of signage has been improved dramatically, which means that there are more colors, fonts and styles to choose from than ever. You’ll appreciate the way in which your store pops out at passersby when you splurge on this type of signage.
Lighted Sign Boxes
Lighted and unlighted 3-D lettering and channel lettering aren’t right for everyone. What if the name of your business is prohibitively long, for instance? If the name of your business doesn’t quite convey the types of goods and services that you provide, you may need some extra space. In that event, lighted sign boxes are wonderful options. You can include a lot of info on a lighted sign box; make sure that your business name appears in the largest font, though. This option is also much more economical than channel lettering.
It never hurts to let the personality of your business pour through from its signage. If you run a quirky or old-fashioned kind of store, awning signage should be right up your alley. The same thing is true if your business is located in a quaint part of town where several other businesses use awnings. There is a huge range of options when it comes to awning signage; you can customize everything from the lettering and fonts to the pattern of the awning. Going to town is a breeze, so take your time to find the look that is right for you.
Vinyl Window Signs
Can your customers tell that you are having a sale from the street? Can a person tell, at a glance, that something special is going on at your store? You can make that possible by investing in bright, well-designed vinyl window signs. You should keep these signs somewhat generic, though, so that you can use them several times. Things like “sale today” and “clearance sale” are great examples. Keep these signs tucked away and pull them out whenever they are needed. By buying quality, you can rest assured that they will last for many years to come.
To be sure, neon signs are not right for all businesses. To some people’s way of thinking, neon signs are meant for liquor stores and bars. Believe it or not, though, but it is possible to find classy neon signs. If you stay open well after nightfall, it might be smart to invest in one or two neon signs. A simple “open” sign will reassure people that you are open for business; you could also buy neon signs that advertise specific brands or products. Use them sparingly, though, to avoid looking like a Las Vegas casino.
When you first set out to buy signage for your retail location, you probably never imagined that it would be so involved. However, it is nice to have so many options. Whatever your budget or specific requirements may be, you should be able to find signage that works for your business with relative ease. Remember that signs are highly customizable these days; if one company can’t accommodate you, move on to one that will. No matter what kind of design you dream up, you should be able to make it a reality for your store. Taking your time definitely pays off, though, when you end up with a sign that you can be proud of.