When you own a store, it’s critical to keep your expenses to an absolute minimum. Few people who own small businesses have the extra money to hire an Internet marketing firm for help with advertising online. Trying to navigate the confusing waters of online marketing is almost impossible if you don’t have any prior experience. Luckily, there’s a great way to get what you need without spending a lot of extra money. It’s called Google Boost, and it streamlines the processes of helping local customers find your store. A few of the most important things about using Google Boost are outlined below.
Google Boost is a streamlined interface that makes it easy to enhance your store’s listing on Google. If you’ve never claimed your business’s listing on Google Local, you can do so through Google Boost. Once you have claimed your listing, you can use Google Boost to promote it more easily. Basically, Google Boost works as a centralized place from which you can manage the information that people find about your store. You can take advanced control over your business’s listing to ensure that the information is accurate; you can also sign up for inexpensive advertising that increases the odds of being found.
Google Boost Ads
It’s easy to sign up for Google Boost advertising. The first thing that you need to do is to create a monthly budget. This is reassuring because it prevents you from spending more than you want to. Furthermore, you are only charged for actual clicks – you are not charged for putting your ad on display in general. The content of the ad is up to you. You also have the opportunity to select the categories that describe your business the best. In short, you have complete control over the process.
Why it Helps
As Google search results become more localized, you’re more likely to notice local business listings alongside regular Google search results. However, you can’t guarantee that your particular listing will appear when people search for related keywords. Sometimes it will, sometimes it won’t. By paying a little extra for Google Boost, you dramatically increase the odds of your listing being shown to the right people. Google uses special algorithms to determine when to show your ad. It should only appear when people are searching for things that relate to your products or services in your local area.
The beautiful thing about Google Boost is that it doesn’t require any kind of ongoing maintenance or input. After setting your monthly budget and filling out a few quick things, your ad goes live. There’s no need to check in daily or at all, for that matter. At the same time, it’s a snap to get a feel for how your ads are faring. You can measure the effectiveness of your Google Boost efforts right through the main interface. If an ad falls flat, don’t worry – you can always tweak it or change it as needed.
Where do Google Boost Ads Appear?
Google Boost ads show up in Google Places results, on Google Maps and on many mobile devices and apps. If someone visits Google Maps and searches for your type of business in your area, for instance, your Google Boost ad should appear. Google Places results often appear near the top of the regular Google search results, and your sponsored Google Boost ad will appear there, as well. With so many people using their mobile devices to find things these days, the fact that Google Boost ads appear on mobile devices is very reassuring.
Does it Really Help?
If you think that your customers are flipping open the Yellow Pages to find your business these days, think again. People from all demographics are increasingly going online to find local businesses. Google is the number-one search engine, and Google Boost is the easiest way to enhance the visibility of your business on Google Places, Google Maps and mobile Google apps. If you’re skeptical, you could even include a line on your ad that encourages people to mention Google Maps when visiting the store. This will give you a much clearer understanding of just how powerful Google Boost is.
The competition out there is fierce. It’s critical to do everything that you can to help customers find your business. The biggest, brightest sign in the world isn’t going to pop up on the Internet, and it’s not going to flash across the screen when someone does a Google search. The closest and next best thing is Google Boost. With the ability to set a monthly budget that’s as high or as low as you want it to be, there’s no good reason not to give it a shot. You’ll almost certainly notice exciting results within a very short period of time.