How are retailers fighting back against Amazon?
1Just like big box stores, Amazon has been taking business away from local independent retailers for years. This holiday season, they’ve become particularly brazen with one particular promotion.
By now you’ve probably heard about Amazon’s new app that pays your customer $5 to scan a barcode in your store, then walk out empty handed and buy the product through Amazon instead.
Many retailers across the country have devised some ways to fight Amazon with radio campaigns, custom buttons, and even involving the government for potential legal action.
What do you think is the best way to fight back against aggressive moves from Amazon and other online retailers? What methods have you found keep your customers loyal, even if your products are offered for less online? Please comment below to let us know!
About Tom Greenhaw
Tom is the founder of Cashier Live, the leader in web-based POS software. He is a frequent contributor on the Cashier Live retail blog. You can follow him on Twitter at @tgreenhaw.
I think there’s a need to fight back on all fronts – legal, public opinion and in the store. At the end of the day though, great customer service that really adds value is what will work best.