Business owners know that one of the major challenges faced by any retail business is getting customers through the door. While some businesses benefit from aggressive forms of direct marketing,[...]
In the modern era of business, consumers have most of the power. Business competition comes from directions that the previous generation could not have fathomed. Competing on price or availability is rarely profitable as a long term business strategy. With so many competitors, the best thing you can do to generate a steady flow of customers is to create a lasting, positive image of your business in the minds of those within your target market.
Do you have a product or store that caters to women? If so, it’s important to create a convenient and pleasant shopping atmosphere. The woman of today has numerous demands[...]
Independent and small retail stores go through periods when daily sales receipts are down. To increase sales, attract new customers, and retain current customers, many retail stores implement various sales promotion techniques. While most business owners would love to sell products at full price all of the time, sales promotions have proven effective at increasing the overall bottom line in many retail stores. Understanding how to effectively run and track your sales promotion campaigns are essential to increasing the profits in your store.
Groupon is the king of the group coupon craze. Many retailers have enjoyed great success with the service, although some would say that it primarily benefits consumers. Before jumping onto the Groupon bandwagon, you need to take a few important points into consideration. You also need to understand just how it all works. Essentially, the retailer and Groupon work out an agreement for offering a large discount to consumers; the discount only kicks in if a predetermined number of people sign up for the deal. While this feature is designed to protect you, it only does so if you negotiate the right terms. If you are completely uninitiated about the nuances of Groupon, you could end up losing significant amounts of money. The following tips can help you avoid that.
When you own a store, it’s critical to keep your expenses to an absolute minimum. Few people who own small businesses have the extra money to hire an internet marketing firm for help with advertising online. Trying to navigate the confusing waters of online marketing is almost impossible if you don’t have any prior experience. Luckily, there’s a great way to get what you need without spending a lot of extra money. It’s called Google Boost, and it streamlines the processes of helping local customers find your store. A few of the most important things about using Google Boost are outlined below.
To attain exceptional levels of success in the retail business, you have to be willing to go the extra mile. In addition to designing a store that people want to spend time in and filling it with merchandise that they want to buy, you need to be on top of your game in terms of using effective sales strategies. The importance of training your salespeople effectively cannot be overemphasized. You can’t hope to train them properly, though, if you’re unaware of how to maximize your store’s sales potential. Tips for doing just that are outlined below.
Since it developed its reputation and following for its restaurant reviews, many people assume that Yelp strictly deals with restaurants. While it’s true that the majority of the reviews on the wildly popular site involve local eateries, the fact is that retail establishments of all kinds appear on the site.
These days, it seems like just about every TV commercial ends with the phrase “like us on Facebook!” Do major corporations and companies know something that you don’t? Facebook’s resounding popularity is hardly a secret; however, is it worth the extra time that it takes to set up a Facebook page for your company? The results are in, and there are dozens of exceptional reasons to create and maintain a Facebook page for your business. Eight especially persuasive arguments are highlighted below.
Last updated by Tom Greenhaw at .