Of all the things you can do at your store to increase sales and efficiency, instituting a training program for new employees should be at the top of the list. A store’s employees serve as the point of contact between a retailer and the public, which is the the basis for a shopper’s perception of your store. By influencing how a retail employee represents one’s organization, that organization can have a significant impact on how it is viewed by the shopping public. Additionally, proper training will impact how quickly and efficiently employees can complete key tasks so they can move on to the most important thing they could be doing: working with customers.
Here are a couple reasons why you need to have a strong training program in place for all of your new employees: