To attain exceptional levels of success in the retail business, you have to be willing to go the extra mile. In addition to designing a store that people want to spend time in and filling it with merchandise that they want to buy, you need to be on top of your game in terms of using effective sales strategies. The importance of training your salespeople effectively cannot be overemphasized. You can’t hope to train them properly, though, if you’re unaware of how to maximize your store’s sales potential. Tips for doing just that are outlined below.